![]() Audio on-demand content-podcasting-is becoming a huge pillar of that. “Every company is in the content marketing business, whether we want to be or not. With the saturation of the blog and video content space, Nastor reminds us that the natural next step for any content marketing strategy is podcasting. With limited budgets and a push for ‘more results now’ from upper management, it can feel like now isn’t the time to get into podcasting. The difficulty lies in the fact that the return on investment (ROI) from a podcast can be hard to measure, and the payoffs of a podcast tend to be more of a long game strategy. Peters told us that one of the biggest challenges of getting a podcast off the ground in a corporate environment is making a case for it. Note that there’s a bit of a ‘corporate and brand podcasting’ angle to the advice you’ll receive here, but it can all be translated and used for getting a personal podcast up and running as well! How to Build a Case for Starting a Podcast How to build a case for starting a podcast You’re here because you want to start a podcast, and you’ll leave with countless hard-and-fast takeaways to do just that, including: In addition to the above, if you’re interested in learning more about podcasting as a medium, you may also want to check out:įiction Podcasts: The Medium Giving Rise to a New Generation of Audio StorytellersĮducational Podcasts Starting a Podcast and Measuring Its Impact in 2023 ![]() How to Leverage Customer Data to Make Your Podcast More Valuable Measuring Podcast Performance Beyond AnalyticsĪudio SEO Best Practices: How to Optimize for Audio Search How to Transcribe a Podcast to Grow Your Audience How to Submit a Podcast to iTunes, Google Podcasts, and Spotify How to Edit Podcast Sound Effects, Music, and Dialogue In order to outline the process of starting a podcast, including managing production, publishing, promotion, and measurement of performance, we sat down with four highly accomplished podcast hosts-Jon Nastor from Hack the Entrepreneur, John Wall from Marketing Over Coffee, Larry Jordan from Digital Production Buzz, and Brian Peters from The Science of Social Media-to gather their insights on all things podcasting.Īs you make your way through this comprehensive guide about how to start a podcast, we encourage you to turn to these additional Voices resources that expand on the subject matter of this post and cover all of the central requirements of getting your own podcast off the ground: Are you eager to learn how to start a podcast, enter the booming podcasting space, and measure the impact of your show as it finds its way to the earbuds and speakers of listeners around the world?
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